This is another trend that is born from the use of mobile devices for navigation. Horizontal menus necessarily fit on narrow devices, even though they are getting wider. Mix this with the return of the fixed menu trend and you get a vertical menu.
An original layout
Trends improve your sales. So does being unique. Being original and having a well-defined and visible brand image on an online store is a must in 2022.
Awakening the senses
After personalization, emotion and humanization, it's time for the senses. A key trend for 2022 is to try to awaken one or more of your user's senses through words or images that provoke a powerful sensory memory that they will associate with a positive emotion provoked by their browsing on your store.
The ecological business
Be careful, we are not talking about greenwashing, no ecological approach, no ecological business web design. If the activity is concerned, it is important, in 2022, to integrate visual elements to the web design that will support this essential societal axis. The idea would be, for exemple, to create or use a logo to mention this approach where it is appropriate to do so.
Inclusion and non-gender
2022 is the year of tolerance, acceptance and inclusion. The general tendency to consider everyone including minorities and groups sometimes persecuted or not considered enough also extends to e-commerce web design by systematically avoiding pink for girls and blue for boys, for example.
Sobriety at its best
More and more web designers are adopting and will adopt this year backgrounds without the current classic photos. The use of graphic layouts, typography and colors is replacing the standards.
Yes, even the fonts become interactive and react, for example, to the passage of the mouse.
Collages and abstract illustrations
After a tendency to replace text with images, we replace images with text. But the images have not revealed all their game. Collages of illustrations are more and more present, have this retro effect in vogue and allow to illustrate the site of several images in a single composition. This mix of shapes, patterns, colors and photos blends into the site, bringing a tactile feel and a clean visual, despite everything.
For the abstract, it is more sophisticated and authentic.
Gradients are well known and are making a comeback since 2017. Nevertheless, adding grain will give it a whole new look with texture and a natural look.
Minimalist design and glassmorphism
These are two modern trends, but they are very distinct and different.
In terms of minimalism, the use of simple lines to delimit the "zones" of the website and abstract illustrations composed only of lines are in vogue.
Glassmorphism, wich is on the rise, is an effect that combines transparency, blur and movement to give a consistency similar to that of glass of crystal. It is one of the most promising trends.
The explicit segmenting of the store
The contents are well divided by zones delimited by very different colors and almost rough separating elements to contrast the whole.
You have in hand 11 keys to surf on the wave of future trends of this year that promises to be rich in web design.
It's up to you to choose the one(s) that will open the door to your success.